Overview
The conversational agents platform to deliver personalized experiences at scale.
An operating system for AI agents that take action
Permut lets you design, deploy and govern AI agents that don't just answer questions, but execute real workflows across your entire customer journey.
Configure agents in natural language
Define brand personality, goals and behavioral rules using simple instructions, without rigid decision trees or heavy engineering.
Execute real workflows
Seamlessly connect your stack and let agents resolve complete workflows end to end across channels, languages and systems.
Turn conversations into intelligence
Every interaction is captured and transformed into structured insight, helping you understand customer intent, detect friction points and uncover revenue opportunities in real time.
Maintain full visibility and control
Monitor conversations, enforce guardrails and continuously refine agent behavior with complete transparency and operational control.
What is Permut?
Permut is a conversational AI platform designed for teams that need agents to execute real business workflows, not just answer questions. It combines Agent OS for configuring agent behavior, Intelligence Hub for extracting structured insight from every conversation, and native channel support for web, WhatsApp, Instagram and email. Companies use Permut to automate customer service operations, guide shoppers through product discovery, and capture voice-of-customer feedback. The platform is built for operational teams who need visibility, control and consistent agent behavior across all customer touchpoints.
How it works
Teams configure agent personality, goals and behavior rules using natural language instructions stored in the knowledge base. Pre-built capabilities handle common workflows like order tracking and catalog search, while custom connections let agents access your internal systems. When a conversation starts, the agent evaluates which capabilities to execute based on context, retrieves information from connected systems, and generates responses that reflect brand guidelines and operational rules. Every conversation is analyzed to extract themes, intent and sentiment, feeding Intelligence Hub. Operators monitor performance through the dashboard, adjust behavior by updating knowledge base content or capability settings, and track conversation quality across channels. All changes are logged with a complete audit trail.
Frequently asked questions
What makes Permut different from other conversational AI platforms?
Permut is designed for agents that execute workflows, not just provide answers. The platform combines behavior configuration, workflow execution, and intelligence extraction in one system. Agents can track orders, search catalogs, trigger webhooks, and call external systems through MCP, while every conversation feeds structured insight back to your team. This operational focus means you configure what the agent does in your business context, not just what it says.
Which channels does Permut support?
Permut supports web chat through an embeddable widget, WhatsApp Business and Instagram Direct Messages as a certified Meta partner, and email through Gmail, Outlook and Frontapp integrations. All channels share the same agent configuration and maintain unified conversation context, so customers experience consistency regardless of where they engage.
How do pre-built capabilities work?
Pre-built capabilities are workflow modules that agents can execute during conversations. Examples include order tracking, order cancellation, catalog search, product information retrieval, and review requests. Each capability evaluates whether it should run based on conversation context, executes its logic by connecting to integrated systems, and returns structured data the agent uses to generate its response. You activate capabilities per campaign and configure their behavior through the dashboard.
Can agents connect to our internal systems?
Yes. Agents connect to internal systems through native integrations with platforms like Shopify, Amphora and Bigblue, and custom connections you configure to access your own systems. You define when and how the agent should query your systems, and the platform handles the secure communication. This lets agents retrieve order information, update records, or trigger actions in your business tools while keeping full logs of every interaction.
What does the Intelligence Hub extract from conversations?
Intelligence Hub analyzes every conversation to extract themes, intent, sentiment and behavioral signals. It surfaces recurring questions, detects spikes or drops in specific metrics, groups similar conversations into clusters, and tracks customer satisfaction through sentiment analysis and Net Promoter Score. All insights are accessible through the dashboard and can be segmented by time range, channel, or customer attributes to help teams identify friction points and optimization opportunities.
How do teams control what agents can do?
Teams control agent behavior through role-based permissions, capability activation scope, knowledge base content, and campaign-level configuration. Operators decide which capabilities are active per campaign, define behavioral rules in natural language, and set goals that guide conversation outcomes. All configuration changes are versioned and auditable. For multi-brand organizations, workspaces provide complete separation of agents, data and settings across business units.